FM Center | Navidad y Año Nuevo
This was a print ad for saying "Merry Christmas and a Happy new year" for our client FM Center. What we did is telling a story based in the insight that in Venezuela people keep saying happy new year, and even merry christmas, in march and april. The copy says:
"Now that Christmas is here, everything has a rosy look. Children’s eyes are gleaming with joy, the sky is full of color and its brightness shines even when it’s dark. Inevitably, December is gone.
January, February, and March. Bloated bodies complain about two months of excesses with that tasty treat, wrapped by the green peel of bananas, that’s not so delicious any more. The will has not turned into actions to put away the Christmas decorations, and ears are sore from all those “Happy New Years” up to this point. That white Christmas stops being white, as we see it, when it makes us green.
Thank God that radio is a medium where colors can’t be seen, only imagined.
FM CENTER wishes you now, when it has to be, a Merry Christmas and a prosperous 2006 New Year."
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