ARS DDB | Corchos
"Within the culture of our company, we can find the “Four Freedoms”; yes, that simple, yellow pamphlet that we all have at our workstations. Look for it in a second and look at the first page, exactly beginning on the seventh line of the second paragraph we find that “the most important element of an ambient that is talent-friendly is the presence of liberty”. Now, take a look at your corkboard. Here’s where everything starts.
Authors have agreed and refer to the corkboard as “a window to the world of those who elaborate them”; in fact, some would go further and say that “a corkboard is an altar to your personality”. And I say, why not? On a corkboard we can place absolutely everything that identifies us: post cards, decals, post-its, drawings, announcements, photos of friends we no longer see, replaced by our colleagues at work, that now fill the void left by the latter, and on and on. On a corkboard you can have anything. Liberty is there.
Our workstation becomes ours more so, as we have more that makes us feel at home; and whoever passes by will know that it’s you who sits there and nobody else. This is obviously easier if on your corkboard your have 5 photos, where on each of them we see your face. There’s no doubt, a corkboard in a true reflection of each of our personalities. And, yes, it does feel good when people recognize your effort to elaborate your corkboard and they say, hey, your corkboard is real cool; and now more so, because it’s a window to your world, and that world is yours, and after all, they’re talking about you. It feels so good that it immediately becomes a necessary element to create the friendly ambient we talked about at the beginning.
Long live corkboards."
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