Juan Ignacio Chirinos
jichirinos@gmail.com
CEL: (786) 608 6932
A tireless marketer, brand strategist and creative, award-winning copywriter, and producer who crystallizes ideas; writes out-of-the-box copy, thinks conceptually; transforms strategic information from multiple sources into a compelling story and campaigns, and is immune to stereotypes. A result-driven and resourceful individual who succeeds in communicating originality, Juan has eight years experimenting in world-class ad agencies and marketing companies where he has demonstrated an outstanding creative and strategic delivery and translating his project leadership and management skills into success stories, all of which has earned him, among other things, to be chosen to as a member of the Judge for the ADDY’s several years in a row.
Strengths:
• Eight-years experience at several world-class ad agencies, marketing and communication companies
• Proven ability to grasp ideas and effectively communicate concepts with original and compelling integrated campaigns
• Inexhaustible commitment to finding solutions that generate results
• Proven ability to sell in competitive pitches and expand accounts through outstanding creative and strategic delivery
Citizenship:
US Citizen
Venezuelan
Specialties:
Creative Direction / Marketing / Copywriting / Brand Identity / Brand Strategy / Creative Production
WORK EXPERIENCE
Creative
Discovery Communications
January 2014 – Present - Miami/Fort Lauderdale Area
Support ad sales teams by turning ideas and concepts into profitable entertainment for client integrations in On Air and Online platforms for Discovery Communication's channel portfolio in LATAM, specifically Discovery Home and Health, Discovery Channel, Investigation Discovery and Discovery Kids.
Marketing Manager for LATAM
NBCUniversal, Inc.
January 2012 – December 2013 (2 years) Miami/Fort Lauderdale Area
Marketing Manager for Latin America for Universal Channel, Studio Universal and Syfy.
Freelance Senior Creative Copywriter
Young & Rubicam Group
November 2011 – December 2011 (2 months)Miami/Fort Lauderdale Area
Brands: Wendy’s, AT&T Wireless.
Senior Copywriter
DRAFTFCB Chicago
January 2010 – July 2011 (1 year 7 months)
Brands: Qwest, Kmart, StateFarm.
Creative Copywriter
dieste
February 2008 – December 2009 (1 year 11 months)
Brands: AT&T, Nationwide, Pepsi.
Assistant Brand Manager
PERNOD RICARD
August 2007 – February 2008 (7 months)
Brands: Ballantine´s and Value Scotch.
Creative Director
ARS DDB
March 2005 – August 2007 (2 years 6 months)
Brands: Cervecería Regional (Regional Beer Manufacturer), Toyota; Energizer; Nokia; Globovisión (TV Station); Banco Mercantil (Mercantil Bank); FM Center (Radio Station); Alfonzo Rivas & Cía. (Packaged Goods), Locatel (Pharmacy Chain), Avon Cosmetics, Seguros Mercantil (Mercantil Insurance), Henkel, Hospital Ortopédico Infantil (Children’s’ Hospital)
Copywriter
AJL PARK / FOOTE, CONE & BELDING
March 2004 – March 2005 (1 year 1 month)
Brands: Laboratorios Calox (Calox Laboratories), Inlaca (Dairy Products Manufacturer), Amway International
Creative Intern - Copywriter
La Oveja Negra Publicidad
January 2004 – March 2004 (3 months)
Brands: Ávila Mágica (Radio Station), Corpañal (Diaper manufacturer) and Hipermercados Éxito (Grocery Stores Chain).
Host Producer & Creative Director
Ateneo 100.7 FM
February 2003 – January 2004 (1 year)
EDUCATION
Universidad Monteávila. B.S., Mass Communications; Media Studies emphasis
2000 – 2005
