Studio Movie Plus. A place where you would get insider tips, behind the scenes, and all of those extras from movies that were going to be scheduled in the primetime during the year. This was a business creative solution as well, since it was produced with currency that were stuck in countries where local legislation restricted the funds coming out of the country. Here is the demo version that explained more about what Studio Movie Plus is about, in the three versions that was produced for Southern Cone, Northern Cone and Brazil:
Studio Movie Plus 2 from Juancho Chirinos on Vimeo.
While working for Universal Channel, the most ambitious campaign I worked for was for the refresh of this brand. It was a global initiative that for the most part I spearheaded in our region, along with the International team and our On-Air team in Argentina. Here's a reel of the beautiful work that was produced:
Universal Channel 2013 - Reel-HD from Juancho Chirinos on Vimeo.
Another interesting project was the House Finale campaign. House was our flagship program, an icon... synonymous with Universal Channel. So important and relevant to our loyalists that they refer to the channel as “the House channel”. The grand finale was on June 21st 2012, and we thought that we needed to do something special: to create an event for our fans, something interactive, where they could feel that they could be part of the celebration. Not everyone can pull-off being straightforward, but when someone can do it, it’s impressive. That’s how Dr. House has became an icon: for being honest... brutally honest. Dr. House is bitter, sarcastic, corrosive, brilliant; in every episode we learned, and got inspired to be like him. These soundbites are “housisms”. They are the ultimate sarcasm we’ve all absorbed from the series, that lives within us. We created a People's Choice Marathon that would air the episodes voted by the fans online around this concept and the results were amazing! Breaking records of ratings for the channel on the night of the finale and an outstanding never-seen before performance online during the promotional window of the campaign.
PUSG17284 from Juancho Chirinos on Vimeo.
PUSG17294 from Juancho Chirinos on Vimeo.
PUSG17279 from Juancho Chirinos on Vimeo.
PUSG17274 from Juancho Chirinos on Vimeo.
