On my latest position, at Discovery Communications, my
job has been focused on supporting ad sales teams by turning ideas and concepts
into profitable entertainment for client integrations in On Air and Online
platforms for Discovery Communication's channel portfolio in LATAM,
specifically Discovery Home and Health, Discovery Channel, Investigation
Discovery and Discovery Kids.
The following spots, are the ones that makes me the proudest from the work I've done in Discovery. These were for launching Nestlé's new campaign, by doing an integration in Discovery Home and Health. We presented this concept of "La vida te sonríe" (Life smiles at you) with this very interesting visual concept that supports the story that is being told. It was a very challenging production since we didn't had too much budget and time to produce it, synchronizing 40 go-pro cameras to make this shots, capturing the right emotion in every take... it was very tough but greatly gratifying after having the final result. We managed to pulled it off and the spots looks amazing:
Nestle Mom Rev1 from Juancho Chirinos on Vimeo.
Nestle Teen Rev1 from Juancho Chirinos on Vimeo.
The following spot is part of a franchise for Discovery Home and Health called "Mamá en Entrenamiento". These are capsules with tips for expecting moms and actual mothers that can relate to the topics we present, integrating the product throughout the piece. These are very successful capsules that are being sold in the channel for products related to babies and moms:
The following spots, are the ones that makes me the proudest from the work I've done in Discovery. These were for launching Nestlé's new campaign, by doing an integration in Discovery Home and Health. We presented this concept of "La vida te sonríe" (Life smiles at you) with this very interesting visual concept that supports the story that is being told. It was a very challenging production since we didn't had too much budget and time to produce it, synchronizing 40 go-pro cameras to make this shots, capturing the right emotion in every take... it was very tough but greatly gratifying after having the final result. We managed to pulled it off and the spots looks amazing:
Nestle Mom Rev1 from Juancho Chirinos on Vimeo.
Nestle Teen Rev1 from Juancho Chirinos on Vimeo.
The following spot is part of a franchise for Discovery Home and Health called "Mamá en Entrenamiento". These are capsules with tips for expecting moms and actual mothers that can relate to the topics we present, integrating the product throughout the piece. These are very successful capsules that are being sold in the channel for products related to babies and moms:
This was a spot we created for the channel to celebrate Mothers Day. An anthem to moms:
For this client, we created this capsules with three versions, Mothers Day, Back to School and Christmas. The budget was very limited and we sold this campaign as a bundle where we communicated the personality of the channel along with the client campaign. Here is the Mothers Day version:
